Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – after McLaren was appraised at £3.5bn in a change of ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake in the region of 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We will be making no comment on this. The management structure of Mercedes F1 stays unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Financial Increase

The deal would represent a significant increase in worth of Mercedes F1 since Ineos Group acquired its stake for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which was released last summer and has grossed over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports film to date.

Current Performance

Mercedes are second in the constructors' championship, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

Jessica Garrett
Jessica Garrett

Dr. Lena Visser is een communicatiewetenschapper met expertise in signaalverwerking en draadloze netwerken.